🎓 The University of Texas at Austin | M.S. Marketing (May 2024) | B.A. Human Dimensions of Organizations | Business Minor (May 2023)

🎮 Experienced Product Management Coordinator at Activision Blizzard (May 2020 - April 2023), who leveraged quantitative-driven insights to drive successful launches within the gaming industry. My work included orchestrating the viral release of Crash Team Rumble. The launch achieved 100M+ views in 24 hours at the 2022 Game Awards through streams and media partnerships. I specialized in press tour optimization, modeled desired brand attributes, and crafted compelling social content which resulted in substantial growth for the game brand. Additionally, I supported marketing content for Tony Hawk's Pro Skater 1+2, Sekiro: Shadows Die Twice, Spyro Reignited Trilogy, and Crash Bandicoot 4: It's About Time.

🖥️ Website designer and marketer who focused on data-driven design and consumer behavior analysis. Collaborating with a diverse clientele, I conceptualized and launched 15+ websites, while strategically driving engagement and revenue growth. This phase of my work highlights my entrepreneurial spirit while simultaneously presenting my understanding of consumer decision-making models and brand equity principles.

🌎 Community-driven leader who contributes to philanthropic endeavors, academic standards, and consulting initiatives within a data-rich environment. Former involvement with Common Sense Media's Teen Board honed my skills in understanding digital consumption patterns and their impact on a safer digital world.

🧰 Tech-savvy and analytically proficient professional in various software and coding languages: MS Suite, Canva, R, Python, SQL, and Tableau. Fluent in English with an intermediate level in Spanish.

🇺🇲 Work Eligibility: Authorized to work in the United States with no restrictions.