25th Anniversary
Successfully created and distributed engaging PR kits and executed partnerships with G FUEL and Swae Lee, resulting in over 150 earned media features across major outlets and effectively promoting the Crash Bandicoot 25th Anniversary through innovative and physical marketing strategies to drive brand awareness and sales growth.
🎯 Objective:
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PR Kit Creation: Develop and assemble diverse PR kits aimed at media and influencers to promote the Crash Bandicoot 25th Anniversary and tease upcoming game.
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Innovative Promotion: Design unique and engaging PR kits and brand collaborations to create buzz and interest in the brand's launches across a variety of media channels.
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Oversee Partnership Deliverables: Be the product manager across the campaign and coordinate with team leads across PR, Social, and Game Infrastructure.
📋 Responsibilities:
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Supplier Coordination: Liaise with suppliers to ensure the timely construction of various PR kits, overseeing the target goals, schedule, and rollout dates are met.
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Mailing List Management: Build and manage mailing lists for distribution of the PR kits.
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Budget Oversight: Manage the budget for the entire project, ensuring cost-effectiveness and resource allocation.
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Drive Partnerships: Serve as the point person for G FUEL and Swae Lee's Team.
🌟 Outcome:
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Media Visibility: PR kits featured in prominent media outlets like Forbes, IGN, and GameSpot, resulting in over 150 earned media features.
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Brand Promotion: Successful promotion of the Crash Bandicoot brand through innovative and engaging collaborations, earning media features, brand awareness, and growth in revenue of current video game sales.
🗞️ Media Features: