🎯 Objective: Develop and execute a comprehensive launch strategy for Crash Team Rumble, covering various aspects:

• Name Creation: Conceptualize and finalize the title for the video game, utilizing Activision Publishing data and conducting survey testing.

• Key Art Design: Design and finalize the key visual elements representing the game: logo, billboard art, and various crops for all social media profiles and different devices.

• Packaging: Oversee the creation and design of physical/digital packaging for the game.

• Social Media Campaign: Develop a robust social media strategy to engage and attract the target audience.

• Press Tour: Plan and coordinate a press tour to generate buzz and anticipation for the game.

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 📋 Responsibilities:

• Team Coordination: Act as a liaison between the product, PR, and social media teams to ensure cohesive collaboration.

• Contract Oversight: Manage and supervise all contracts involved throughout the campaign.

• Media Partnerships: Establish and maintain partnerships with various media outlets to secure coverage for the game.

• Asset Delivery Management: Coordinate the timely delivery of assets across cross-functional and global teams for a unified campaign.

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🌟 Outcome:

• Successful Launch: The game was successfully launched following a well-orchestrated strategy.

• TikTok Growth: The TikTok platform garnered over 150,000 organic followers within a span of 3 months.

• Exclusive Media Features: Secured exclusive features on prominent media platforms, contributing to increased visibility and interest.

• Positive Ratings: Gaming ratings consistently averaged at 8/10, reflecting positive sentiment and excitement among gamers for the game's content and experience.

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