🗄️ Projects
Discover projects I've curated, featuring highlights from my experiences within the MS Marketing program, Activision Blizzard, and BroudyDesigns.
M.S. Marketing
Data Analysis & Visualization: The Mental Impact of Video Games
Leveraging coding languages like Python, R, and SQL, I seamlessly integrated two distinct datasets —comprising video game sales categorized by publisher, genre, and region, along with a comprehensive gamer survey. This analysis aims to unveil the future landscape of gaming. Through my findings, I dissect the genres with the most significant mental impact on gamers, distinguishing between harmful and positive effects, and identify the dominant players in the marketing arena by publisher and platform influence.
Salesforce Case Competition
My team was tasked by Salesforce to develop an AI-powered go-to-market plan aimed to drive customers to download more apps on Salesforce's AppExchange. I was honored by the 'Best Speaker' award, showcasing our innovative strategies, and we placed as a finalist within the competition.
Activision Blizzard
Crash 25: PR Kits, Swae Lee Partnership, Developer Interviews, and G FUEL Promotion
I was part of the team that orchestrated the comprehensive marketing campaign for the 25-year anniversary of the Crash Bandicoot franchise. I spearheaded the innovative PR kit featuring a "wumpa" fruit piñata that influencers and media eagerly "crashed" into. Simultaneously, I oversaw all aspects of contracts and payment deliverables across the campaign, most associated with the Swae Lee partnership and G FUEL commercial. Our team successfully celebrated the iconic orange bandicoot through a diverse array of impactful marketing initiatives.
McDonald's Happy Meal
I managed all contract deliverables and served as the dedicated account manager for Activision during the collaboration with McDonald's and The Marketing Store to craft the Crash Team Rumble Happy Meal Toys. Facilitating communication between my team and McDonald's, I diligently gathered feedback to enhance the toy designs. To bring the project to its successful conclusion, I presented a compelling pitch to the President and COO of Activision, securing their approval for the partnership rollout and toy designs.
Crash Team Rumble Launch
At the 2022 Game Awards, my team made waves by "crashing" the event to unveil the thrilling world of Crash Team Rumble. From orchestrating the daring show interruption to crafting the captivating video game trailer, we pioneered the entire Crash Team Rumble brand. Our creative vision birthed the game's name, logo, and strategic rollout plan, marking an unforgettable moment in gaming history.
BroudyDesigns
BroudyDesigns clients include: restaurants, therapists, authors, clothing businesses, and more.
Please reach out to view the full client list.
Tuscan Son Restaurant
As the marketer behind Tuscan Son's online presence, I spearheaded the launch of their website, social media platforms, and various ordering channels. Collaborating closely with the chef and restaurant owners, we crafted the brand's identity, ensuring a consistent tone of voice across all platforms. Post-launch, my role expanded to curating an effective SEO strategy and managing targeted ads, amplifying the restaurant's visibility and engagement online.